Friday, October 17, 2014

A Black House To Support Your Child

While scrolling through my tumblr dashboard, I came across a post with short clips of a German ad. (linked below)

The ad is 45 second longs long with sound effects and music, though no speaking. As the Huffington Post says " German Ad Doesn't Need Words To Speak Volumes About Supporting Your Kids" and after watching the ad I would say I full heartily agree.

To summarize what happens in the  45 seconds- 


  • There is a teenage girl who stereotypically would be described as goth in her appearance 
  • (She is wearing all black)
  •  We see her dad driving her to school- the school that she obviously stands out in from her more pastel looking classmates. 
  • They whisper when she walks by 
  • They even put a frog on her desk and make fun of her
  • She walks home and adults stare at her with judging looks
  • (Someone even locks their car door)
  •  She gets home which is being painted black by her dad
  •  They look but don't say anything to each other, but for the first time in the ad the girl looks content.

While the ad is for a German home improvement chain, the message is great. I think its important for parents to support their kids, and let them know while it seems like the world is against them they'll be on their side no matter what.

 Painting the house of course is a bit extreme but of course it is an ad for home improvement, but the message still stands. 

Being in her teenage years, people may assume she is simply ' going through a phase ' (which is slightly ridiculous in my opinion, phase or not it's still happening and they're trying to find themselves) but her dad supports her 100% anyway. I think this is an important lesson as through personal experience I have heard of to many home situations where its a war between parent and children rather than working as a team. 

In a personal evaluation, I thought it was a nice ad and worth a watch.

Hornbach "Sag es mit deinem Projekt" - Hornbach "Say it with your project "

5 comments:

  1. Wow this is amazing, I like your point about parents supporting their kids. Even though this ad is only relating to one topic (dressing in black, being goth), the message is clear. Parents should stand by their kids for anything that the child feels passionate about whether it be pursuing a career in a specific field or having a particular hobby or even something taboo, such as homosexuality.

    ReplyDelete
  2. That was very inspirational regarding acceptance in society and loved ones. I actually watched the clip and I feel as though it conveyed its message well. Though it was a bit limited and perhaps exaggerated, it provided an excellent example of how judging others based on appearance is not only unjust, but also affects the outcast and can lead to depression if no one is there to support and accept them despite their differences.

    ReplyDelete
  3. I completely agree with your entire post. The silence of the video really emphasized its importance; actions really do speak louder than words. The girl was not going through a phase, she was trying to find herself. Her father's support, whether he knows it or not, is monumental and cherished by his daughter.

    ReplyDelete
  4. I fully stand by all of the points you made in your post about how parents should support their children. The support of a parental figure can be a big confidence-booster, and can help motivate people who are still trying to find themselves, so to say.

    I think the idea of "phases" are given a negative connotation because they are seen as something that can be easily brushed aside or laughed at. They are seen as something frivolous and childish. Sure, they can be temporary, but in the long run, going through "phases" really can help people find themselves. Phases are important. You are constantly changing as a person. If dressing in black and embracing goth culture is something the girl in the ad feels comfortable and happy with, then it is something that she can identify by. Being aware of who you are can help you accept yourself.

    The other day, I read a comic that ties in with this post a bit, and I that it's worth a look: [click]

    ReplyDelete